Mobility instead of mobile: arvato mobile is now Mondia Media
Repositioning as a global media brand
“Mondia Entertainment Universe” is the central product platform and all-in-one solution for digital entertainment
Hamburg, November 28, 2011: arvato mobile, one of the global leading B2B providers in digital entertainment renames itself to Mondia Media and establishes itself as a global media brand. Along with the new name comes a strategic repositioning. To date the company has formed strong partnerships with mobile communications providers. Now, Mondia Media enhances its business by more strategic partnerships with global hardware manufacturers and technology providers enabling the company to access a broader client base.
Dr. Amadeo Rahmann, CEO and Shareholder: “Our key message is mobility, a wider scope than just mobile: digital content is increasingly being consumed on mobile devices, driven by greater mobility of global media consumers. arvato mobile was closely associated with the early generation of mobile phones and the ringtone business. As Mondia Media we take the opportunity to reposition ourselves and I am proud to guide this process as CEO. Our future product development will put a strong focus on consumer experience and our core mission will be to deliver maximum entertainment to the end-user – anytime and anywhere. With international top brands such as Vodafone, Sony Ericsson and others we have great opportunities to access millions of consumers and to create enduring commercial success in the mobile sector“.
Mondia Media also adjusts its strategic roadmap. The content and technology solutions that have been developed over the last twelve years are combined in a central product platform called the “Mondia Entertainment Universe”. This fully convergent, all-in-one solution for digital entertainment will position Mondia Media as the only provider that can manage, distribute and bill its entire portfolio of entertainment content globally on one single platform and deliver to any end device.
Mondia Media’s roots go back to the establishment of handy.de Vertrieb GmbH in 1999. The company was later acquired by Bertelsmann and renamed to arvato mobile. In early 2009 arvato mobile was taken over by its former client Mondia Ltd and the Abu Dhabi Group. Today, Mondia Media has approximately 250 employees worldwide with offices in 9 cities, being Hamburg, London, Dubai, Rome, Madrid, Moscow, Mumbai, Johannesburg and São Paulo.