Mondia Media gains Avril McDonald as Managing Director UK

• McDonald to supervise operations in the UK, Ireland, New Zealand and Australia markets from February 2012

• 38-year-old will head the digital entertainment services provider’s London office

Hamburg/London, 2 February 2012 – Mondia Media, the Hamburg-based digital entertainment company, has appointed Avril McDonald as its Managing Director UK with effect from 1 February 2012. McDonald, 38, will supervise existing and new customer business in the UK, Ireland, New Zealand and Australia from the company’s London office, reporting directly to Volker Glaeser, Group COO and member of the Mondia Media management board. Glaeser says: “We are pleased to have won a veteran content expert for our London branch and I am very confident that Avril will help us significantly develop our business in the strategically important English-speaking markets.”

After stints with the Australian Pay-TV provider FOXTEL and the London-based music platform operator Music Choice, McDonald most recently worked in the Business Development and B2B departments of the international mobile-content services provider Lumata (formerly Buongiorno). McDonald brings a great deal of enthusiasm and élan to her new role: “Speed, relevance and simplicity are the crucial factors in the consumption of digital entertainment content. Mondia Media meets these requirements in an impressive way and so I very much look forward to this exciting professional challenge.”

Mondia Media has approximately 250 employees worldwide. In addition to its Hamburg headquarters and the London office, it also has operations in Dubai, Rome, Madrid, Johannesburg, Mumbai and São Paulo.